The Art of the Deal. Getting to Yes. How to Win Friends & Influence People. There have been volumes written about how to make the sale. Heck, even in popular culture we learned from Alec Baldwin about the need to Always Be Closing!
But that is only half the story. The sales you make will only ever be as good as the contract that you and the buyer sign. Or that you sign with your distributor or licensee. These documents contain a description of each party’s responsibilities, help secure payment and provide recourse if the relationship falters. Instead of worrying about what you’re expected to do or what the other party is supposed to do, you can easily review the terms when the contract is written down. Continue reading Trade Talk