Purch Launches Innovative Business Valuation Tool for SMB’s

Business.com partners with BizEquity to give SMBs competitive advantage with big-business insights into market value

Purch’s Business.com has launched the Business.com Report Card, powered by BizEquity, a small business valuation service that gives small-to-medium businesses realistic estimates of their value and comparisons with regional and national industry averages to help SMB owners better understand and grow their businesses.

Built on Purch’s already robust community of 5.7 million SMB members, Business.com relaunched in April as a content and commerce marketplace that connects industry-specific communities of small business owners with the experts who can help them grow their businesses. The Business.com Report Card, developed in part with online business valuation leader BizEquity, is the latest tool in the company’s growing SMB portfolio that gives small business owners access to vital business development services that were previously unavailable to them.

“Business.com continues to revolutionize the small business publishing model,” said Greg Mason, CEO of Purch. “This new SMB valuation tool fills a gap in the market by creating a ‘Zillow-like’ service for small businesses that helps SMB owners better understand their business’ value and gain clearer insight into their competitive standing.”

In addition to giving SMBs big-business insights through the key valuation metrics of asset, equity, enterprise, and liquidation, in the coming months, Business.com will allow SMBs to:

  • Buy, sell or advertise their business;
  • Manage local listings;
  • Monitor reviews, social sites, and keyword/SEO performance;
  • Compare business services ranking in relevant industries to what competitors are using.

The Business.com Report Card will be available for use across all the industries served by Business.com, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.

To learn more about Purch and its owned and operated sites, please visit www.purch.com.

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

 

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